Apple faces internal discontent and criticism over delays to Siri features, with a senior director admitting setbacks in AI development. Initially set for release in spring, enhancements may now be postponed until 2025,

Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

Robby Walker reportedly acknowledged that Apple may have set itself up for criticism by showcasing its plans too early.

Apple's failure to deliver the full Apple Intelligence Siri experience has us all reevaluating the company's vaunted status.

The whole details of a Siri team meeting chaired by senior director Robby Walker, who is in charge of the division, made the harsh remarks and is available at Bloomberg. He referred to the delay as an “ugly” scenario and expressed empathy for staff members who could be feeling exhausted or irritated by Apple’s choices and Siri’s still-unimpressive reputation further stating that the team was going through a difficult time.