"Novocaine," an action-comedy starring Jack Quaid as a banker who cannot feel pain, topped the North American box office in its debut weekend, industry watcher Exhibitor Relations reported Sunday, but ticket sales overall were brutally slow.

The Paramount action comedy is off to a good start, but the $55 million overall weekend total is the worst for March since 1996

Thank, God, for Snow White next weekend, right? Who knew with that movie’s controversy we’d be saying that!? However, the industry should be thankful. If Snow White pulls off a $50M+ opening, that’s a respectable bump for what is a barren desert of a business right now.