A good customer relationship management (CRM) system is critical in helping you get all the value possible from your investment in lead nurture and marketing automation. That said, if you have only ...

As firms seek to drive business development, client engagement and revenue growth, customer relationship management needs to ...

Rocket CRM, a leading provider of customer relationship management solutions, has announced the launch of its advanced Marketing Automation feature. This new functionality is designed to help ...

In response to this shift, Klaviyo has introduced new features, expanding its B2C CRM capabilities to help brands optimize ...

Imagine getting a call from a sales rep about a new CRM system. He doesn't really know much about ... their revenue goals had implemented a personalization strategy. Luckily, automation software makes ...

There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the ...

ActiveCampaign is a popular email marketing automation software that offers a wide range of features, including email marketing, CRM, and marketing automation. The software is designed to help ...

What factors are driving marketing automation platform use, and what capabilities do MAPs provide? We conducted original research to provide an up-to-date overview of the space and not least what ...

In the competitive world of cosmetics, brands are constantly striving to enhance customer relationships, optimize marketing ...

He has helped build marketing strategies for New York City icons, including the Chrysler and MetLife Buildings.see full bio Is the best real estate CRM the one you use or the one you pay the most for?

A boutique real estate firm, however, might be better suited for a CRM that specializes in marketing automation and communication tracking. There are three different types of CRMs: operational ...

Persado, a provider of content optimization and personalization solutions for marketing, today released Dynamic Email, which manages campaign setup, content library creation, and launch.