In this article, we will explain the main types of customer journey maps and how you can use them. A current state map shows the existing customer journey, based on real data and feedback.

Compare that early tech to a current ... customers' journeys? Are you spitting out a set of directions for them to follow, hoping they won't deviate from the route? Or are you using accurate data to ...

Here are some tips to help you leverage your customer journey map to create a better user experience and value proposition. Mapping your current state is the first step to understanding how your ...