Megan Goldberger, 27, became obsessed with the plush toys after seeing influencers showing off their collections online.

The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

Young adults are leading the plush toy boom as the “kidult” frenzy reaches a fever pitch, with millions of videos flooding the “#plushies” tag on TikTok. “They make me happy when I see them,” Jellycat ...

Jellycat, the British brand behind the pop ... an American purveyor of rotund stuffed animals, in 2022, calling it a money-making “gem”. It is not young kids driving the demand but “kidults ...

Discover a delightful world of Jellycat products in Canada where charm meets irresistible cuddles! Explore an enchanting array of plush toys engaging books and adorable baby gifts-all crafted by the c ...

Young adults adore their stuffed animals, whether they are hanging onto ... to add to their collections of Squishmallows. A recent Jellycat pop-up in the London department store Selfridges was ...