A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

The Advertising Standards Authority (ASA) is cracking down on online ads like these, saying their structure misleads customers. Both companies defend the adverts. Nike's ad featured an exploding ...

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Retail: Incoming Nike CEO Elliott Hill says that he could benefit from following Adidas CEO Bjorn Gulden's strategies and ...

Nike's new advertising campaign, featuring Colin Kaepernick, celebrates the 30th anniversary of its 'Just Do It' slogan Nike sales appear to have increased in the wake of its controversial ...

Nike's high R&D and marketing expenses relative to gross margins highlight the challenge of achieving profitable growth. Read ...