Nike's engagement with the Chinese market included high-profile events such as hosting marathoner Eliud Kipchoge during the Shanghai Marathon, which saw participation from over 250,000 runners.
"We're creating a space where women runners feel welcome and empowered," said Nike vice president of global women's running and training Seema Simmons.
Entry to the Nike After Dark Tour in Sydney is $100 and includes everything from a personalised sports bra fitting (you get to keep the bra) to a race t-shirt and post-race celebration access.