Nike has launched After Dark Tour 2025, particularly for women, which is a part of its ongoing mission to encourage them to join sports.
Nike's engagement with the Chinese market included high-profile events such as hosting marathoner Eliud Kipchoge during the Shanghai Marathon, which saw participation from over 250,000 runners.
"We're creating a space where women runners feel welcome and empowered," said Nike vice president of global women's running and training Seema Simmons.
The Nike After Dark Tour 2025 is a global event celebrating women runners, offering 10K and half-marathon races in iconic cities ...
Entry to the Nike After Dark Tour in Sydney is $100 and includes everything from a personalised sports bra fitting (you get to keep the bra) to a race t-shirt and post-race celebration access.