The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

Marketing principles aren’t just for businesses—they’re for anyone who wants to stand out, communicate better, and reach ...

To register your interest please contact collegesales@cambridge.org providing details of the course you are teaching. Principles of Integrated Marketing Communications explains the principles and ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...