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Comcast is paying $3 billion to extend its Olympics rights deal through 2036. The renewal with the International Olympic ...
The International Olympic Committee and Comcast NBCUniversal have agreed to expand their longstanding partnership through ...
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The International Olympic Committee (IOC) and Comcast NBCUniversal have agreed on a new groundbreaking partnership for the ...
Comcast has reached a multiyear agreement with the International Olympic Committee (IOC) to broadcast the games on all platforms in the United States for the Olympic Games through to 2036 ...
The $3 billion deal will also see the parties collaborate on technical infrastructure and advertising support of the games.
This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have ...
The media rights deal also includes partnerships on digital advertising, broadcast infrastructure and in-venue distribution ...
The IOC said it would benefit from "Comcast's investment in relevant and innovative start-ups" in a deal that was surprisingly announced in the final weeks of Thomas Bach's leadership of the ...
The agreement also included various innovative joint strategic initiatives and projects that aim to exploit emerging digital ...
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