Marketers from working-class backgrounds are being paid 15.3% on average less than their middle- and upper-class peers, ...

Simplyhealth is on a mission to democratise private healthcare and raise awareness, as it repositions marketing as an “engine ...

Brand characters, expertise, and an emphasis on physical retail are what Dreams CMO Jo Martin sees as essential to make the ...

Sky Sports is focused on bringing new audiences into the fold through its marketing efforts, says marketing director Dave ...

From the impact of senior marketers leaving and not being replaced to Unilever’s new CEO looking to build trust through ...

Marketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to retention.

Marketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to ...

Tesla’s woes are a rare example of bad press that does harm the brand, because CEO Elon Musk’s public profile is so opposed ...

Colgate-Palmolive has been taking a “full funnel mindset” approach to retail media by restructuring its marketing teams and ...

In a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the ...

Lauren Carrol will continue to look after marketing, while taking on responsibility for people, digital, ecommerce, bars, and ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...