Brand characters, expertise, and an emphasis on physical retail are what Dreams CMO Jo Martin sees as essential to make the ...

Sky Sports is focused on bringing new audiences into the fold through its marketing efforts, says marketing director Dave ...

Marketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to ...

Lauren Carrol will continue to look after marketing, while taking on responsibility for people, digital, ecommerce, bars, and ...

In a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the ...

From the impact of senior marketers leaving and not being replaced to Unilever’s new CEO looking to build trust through ...

Tesla’s woes are a rare example of bad press that does harm the brand, because CEO Elon Musk’s public profile is so opposed ...

Colgate-Palmolive has been taking a “full funnel mindset” approach to retail media by restructuring its marketing teams and ...

Marketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to retention.

Marketing Week’s exclusive 2025 Career & Salary Survey has uncovered an ethnicity pay gap for full-time workers of 13.3%, up ...

Katherine Paterson will take on the marketing director role next month, more than a decade after she left the brand.

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...