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Sportico on MSNWomen's Sports TV Spend Doubles as Marketers Dish Out $244.4MAfter elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...
Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...
Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
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