Move over McDonald’s and Starbucks. Mixue Bingcheng is now the world’s largest food and beverage chain.

Two decades ago, a modest restaurant in the middle of one of China’s poorest provinces saw its business take off after selling cut-price soft serve for just 1 yuan (15 cents) per cone. Today, it has ...

The popular chain which is now bigger than McDonald's, serves bubble tea, soft-serve ice cream, and lemonade, and most of ...

In 1997, two brothers opened a tiny ice shop in China. Fast forward to today, and Mixue Ice Cream & Tea has more locations than any fast food chain in the world. With a wildly successful IPO and ...

Mixue Ice Cream and Tea is now the world’s largest fast food chain, closing last year with 45,000 stores across China and 11 other countries, more than doubling its locations in just three years. A ...

Think McDonald’s and Starbucks are the world’s biggest food and beverage chains in terms of locations? Think again. Mixue Ice ...

and a mascot that has gained as much national recognition in China as Ronald McDonald has in the U.S. Mixue keeps things simple with a standardized menu of teas, lemonades, and ice creams ...

Two decades ago, a modest restaurant in the middle of one of China’s poorest provinces ... Today, it has overtaken McDonald’s and Starbucks as the world’s largest food and beverage chain ...