Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

With most digital transformation initiatives ending in failure, we explore the formula behind Coca-Cola Eurasia and Middle ...

Bottlers recognize the importance of serving members of the communities they operate in and serve. Coca-Cola Consolidated has ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

The Coca-Cola Company KO continues to trend up the charts, backed by its strong brand portfolio, investments across the ...