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Olivia Rodrigo Becomes Lancôme Global Brand AmbassadorWhat Olivia can bring is to push us into a new chapter, to push the boundaries together and go for it together." Rodrigo will first front a campaign for L'Absolue Rouge lipstick by year-end 2024.
In the new campaign, vibrant flashes of Lancôme’s signature pink roses are paired with raw, dynamic footage of Rodrigo, telling a powerful story about insecurity, growth, and triumph.
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