More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The tech industry is one of the fastest-growing and most competitive markets in the world. With thousands of startups and ...

The hotel operator’s risky partnership with a show that features murder and mayhem pays off with rising inquiries and ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

A Blood Moon, Playboi Carti’s new album, and conspiracy-level marketing plans? Fans on X are having a field day with this ...

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.