The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

and the development of marketing principles and new products. Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next ...

East Central Community College will launch an all-new Marketing Management Technology program in August, offering students ...

Alex Chernev (2011), Strategic Marketing Management (6th edition), Cerebellum Press • Philip Kotler and Gary Armstrong (2001), Principles of Marketing (9th edition), Prentice Hall • Philip Kotler and ...