Cutting-Edge Marketing Practices For Spurring International Growth
More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...
Beyond The Brand: The Rise Of Product Marketing In The Modern Age
Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...
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Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLL
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...
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Leveraging Attribution Theory for Marketing Success
The marketing departments of businesses have been looking to the field of psychology for many years to determine how to best ...
Making smarter marketing moves: Data-driven decision making in marketing campaigns for public mining companies
Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.