Thank, God, for Snow White next weekend, right? Who knew with that movie’s controversy we’d be saying that!? However, the industry should be thankful. If Snow White pulls off a $50M+ opening, that’s a respectable bump for what is a barren desert of a business right now.

Movie theaters haven’t exactly been bustling since the start of 2025 and the calendar year is about to turn in one of its most meagre frames yet. Even with two new wide releases - Paramount’s slapstick actioner “Novocaine” and Focus Features’ spy film “Black Bag” - exhibitors are in danger of a particularly beleaguered weekend,

"Novocaine" is off to a good start at the box office with an estimated $8.5 million opening weekend, but the marketplace is in a terrible slump.

Paramount’s Novocaine made $1.75M in previews — but that’s not just from last night, rather advance screenings from last weekend as well. The R-rated action comedy, which cost a net $18M before P&A, is expected to lead the box office with anywhere from $8M-$12M,

“Novocaine” only cost $18 million to produce, so (like its main character) it shouldn’t be feeling any pain at the box office. On the flip side, “Mickey 17” cost $118 million to produce and needs around $275 million to $300 million worldwide to make a profit.

Though Novocaine, Quaid’s new superhero-ish film, is currently leading the weekend box office, that's not as impressive an achievement as it might sound. According to Deadline, the film has only managed to take in a rather unimpressive $8.