We’ve updated this article to note that the coverage provided by G2 (and linked in an earlier version of this page) was removed from its site. LinkedIn is one of the best sources of data available for ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Steve Petersen is a member of Wyndham Hotels & Resorts' Marketing Technology Solutions Team. He has also held martech roles in the B2B SaaS and higher education sectors. Petersen earned a Master of ...

Please note that your conversations will be recorded. Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. Ideal for marketing ...

Want to make your product seem like it’s on the cutting edge of trendy? Add “agent” to its name. Demandbase (see below) just launched Agentbase. Salesforce is 100% into Agentforce. No doubt AgentSpot, ...

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which ...

We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social ...

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of ...

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 ...

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the ...