Our tasty range of baby cereals are the perfect way to introduce delicious new tastes and textures to your little one’s diet. Our recipes with grains and fruit contain no added salt and only naturally ...

From understanding if you'll be able to have your birth partner with you, to the latest guidance on home births, we’ve got lots of information to help you stay informed, to help ensure your experience ...

When feeding your baby in the first few weeks and months of life, it’s not uncommon to meet challenges along the way. From allergies and reflux, to colic and constipation, it’s only natural to have ...

You can test the tool using Checker by choosing your baby's poo colour and shape below. When you're ready, click Scan & Track where you can login to Aptaclub and add your first nappy, using our AI ...

This email address is linked to an existing profile. You can login to access your profile, or if you can’t remember your login details you can reset your password ...

When it comes to feeding your baby, you want to give them the best possible start and the most enjoyable journey. However, meeting feeding problems and challenges along the way isn’t uncommon. Here ...

Two-thirds of pregnant women are confused by dietary guidelines, with a quarter at risk of eating more food than is considered healthy 1. Eating for 2 doesn’t mean eating twice as much; it means ...

The average weight of a newborn baby can vary greatly. As you navigate your feeding journey, whether your baby is breastfed or formula fed, it’s only natural to want the best for your baby’s health.

As you prepare for labour and birth, the most important thing is to feel calm, relaxed, and supported. Knowing that you’re prepared can really help. As a general guide, it’s a good idea to pack your ...

When it comes to introducing a sleep routine for your baby, it’s important to be realistic in your expectations. When they’re very young, they’ll simply sleep, wake and feed when their instincts tell ...