A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more ...

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

Marketing takeaways from NRF '25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail ...

Bose's first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing ...

In fashion, it’s not just the product you’re buying—it’s the brand. I spent over a decade working on brands like Michael Kors, Uniqlo, Revlon and Banana Republic, where I saw how brutal the brand war ...