A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more ...

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

Marketing takeaways from NRF '25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail ...

Bose's first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing ...

Coming from a world where brand is the strategic driver, you can imagine my surprise when I stepped into B2B tech to find ...

CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too.

Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses the evolution ...

When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the ...

Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand's presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT ...

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.