From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI ...

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

of the public believe that platforms should be more transparent with people about how they use personal information to ...

What marketers need to know about the future of digital marketing, influencer partnerships, and data-driven strategies from ...

The broader implication of AI-powered search is that it transforms marketing from a tactical exercise into a strategic art.

Football content consumption is evolving, with a growing emphasis on short-form videos for quick engagement content for ...

Discover how AI marketing strategy is transforming businesses with insights from HubSpot's APAC director on balancing ...

The Digital Marketing World Forum (DMWF) 2025 successfully concluded on February 26-27, bringing together industry leaders, ...

Premium content for the ambitious marketer. #DMWF Online powered by MarketingTech News shares the latest marketing news and insights via top-level online content and world-class digital events.

Jim Rudall is the head of EMEA at email marketing and automations platform, Intuit Mailchimp. To smaller businesses, big brands can feel like they have existed since the dawn of time. They often have ...

Sam Richardson is director of executive engagement at cloud communications firm Twilio. At the Super Bowl this weekend, brands found themselves in a high-stakes showdown to capture audiences’ ...