Television audience measurement body Barb has appointed RSMB to build a new analytics system to support campaign planning and ...

Data analytics and advisory firm Escalent has created an AI-led behavioural science model to produce behaviour change ...

Research data and fraud prevention business Rep Data has secured growth investment from private equity firm Mountaingate ...

Christina Tarbotton reflects on why awareness of research as a career is so low, and hears from others about their ...

Market research consultancy Alter Agents has appointed Matt Kischer-Sallman as research director and Jess Largent as senior ...

Ipsos has extended its AI advertising testing tool, Creative Spark AI, to 24 countries, including India, Australia, Japan, ...

A panel entitled ‘Brand purpose amid the culture wars’ at the MRS annual conference 2025 discussed how brands should not row back on social purpose commitments out of fear of ‘getting it wrong’. With ...

It would be dangerous to see synthetic data and AI as “escape routes” from data quality problems in the market research ...

Employee confidence in the US dropped to 44.4% in February, according to a monthly index from employee website Glassdoor – ...

Researchers should know more about how the brain works to help them influence the decisions of consumers, according to Market ...

The workforce survey for the UK's advertising and marketing industries, the All In Census, is taking place today (Wednesday ...

The combined application of human intelligence and artificial intelligence is the most powerful means of generating insight using synthetic data, according to Farid Jeeawody, partner at Hall & ...