I asked a nail artist for her predictions on the biggest spring nail trends for 2025, and her answers were far simpler than ...

Between running her namesake brand, spearheading a media and events company, co-hosting a podcast, parenting four kids ...

For PureWow’s 15th anniversary, we’re reflecting on the top 2010 trends worth a comeback, from moto jackets to twee aesthetics and lighthearted sitcoms.

This week in fashion was filled with moments that we want to highlight. First, Saul Nash partners with Lululemon for a ...

Hollywood has declared a war on pants. While the pantsless trend dates back to the 1950s, the aesthetic has seen a major ...

Everything from pastel shades (makes sense) to basically naked nails to soft shimmery textures to short nail lengths—we’re in our fresh nail era. Sorta! I’m breaking down all of our favorite looks to ...

Donatella Versace is stepping down as Creative Director at the legacy fashion brand, but her legacy of style, sexiness, and ...

More than any president in memory, Donald Trump is attuned to aesthetics. This should scarcely come as a surprise, given that Trump is our first builder-turned-president. In his previous vocation ...

Jones joined her On Swift Horses castmates Diego Calva, Jacob Elordi, Will Poulter, and Sasha Calle onstage to introduce the ...

Coconut Cult is the latest online health craze, quite literally sparking a cult following after a surge of TikToks and ...

Gone are the days of heavy contouring, overdrawn brows, and foundation that feels like second skin. In 2025, the beauty scene ...

A woman shared a candid post to Reddit's r/weddingshaming forum after her friend accused her of trying to "outshine" her at ...