Move over McDonald’s and Starbucks. Mixue Bingcheng is now the world’s largest food and beverage chain.
Two decades ago, a modest restaurant in the middle of one of China’s poorest provinces saw its business take off after selling cut-price soft serve for just 1 yuan (15 cents) per cone. Today, it has ...
The popular chain which is now bigger than McDonald's, serves bubble tea, soft-serve ice cream, and lemonade, and most of ...
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Harvest Capital founder Alan Song made the cover of the December issue of Forbes China. Forbes China Harvest has focused on ...
Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain by store count.
McDonald’s is no longer the largest restaurant chain in the world. Mixue Bingcheng is a Chinese bubble tea and ice cream ...
But they also acknowledge, on some level, that McDonald’s is the fast food chain, the world’s most far-reaching. Until now.
HONG KONG, March 3, 2025 /PRNewswire/ -- China's largest restaurant chains aren't as well-known globally as McDonald's and KFC. Yet one of the country's most successful venture capitalists thinks ...
Think McDonald’s and Starbucks are the world’s biggest food and beverage chains in terms of locations? Think again. Mixue Ice ...