Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

With most digital transformation initiatives ending in failure, we explore the formula behind Coca-Cola Eurasia and Middle ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

KO's strong market position and strategies fuel long-term growth, but inflation, macro risks and valuation concerns pose ...