Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

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Here’s the 411. On Wednesday night, shortly after the Oklahoma City Thunder’s big win over the Boston Celtics, the Shai Gilgeous-Alexander logo was posted on many of the landmark spots in the Boston ...

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

T he Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

As divisive as the style might be, it seems as if every brand wants to participate in the sneaker-loafer trend. After brands ...

That was affirmed last April, when he was named Creative Director of Converse Basketball. He spent the time since then innovating and sketching — first his logo, and now his very own shoe. "I've been ...