An infographic (below) from Semrush explores six criteria that are often utilized by marketers: geographic, demographic, psychographic, behavioral, media, and benefit. Ayaz Nanji is a writer, editor, ...

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How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

In today’s highly competitive business environment, achieving a high Return on Investment (ROI) is crucial for business ...

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...

Almost every sector has been advancing, and technology marketing is one of them! Used to, it was just a simple digital ...

Tampa’s startup scene is growing fast, but success needs more than just new ideas. Why should Tampa startups invest in ...

Discover how to replace outdated elevator pitches with powerful snapshots—concise, engaging ways to showcase your value and ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is ...