Mixue Bingcheng has overtaken McDonald's and Starbucks to become the world's largest food and beverage chain by store count.
Mixue Ice Cream and Tea is now the world’s largest fast food chain, closing last year with 45,000 stores across China and 11 other countries, more than doubling its locations in just three years. A ...
Two decades ago, a modest restaurant in the middle of one of China’s poorest provinces saw its business take off after selling cut-price soft serve for just 1 yuan (15 cents) per cone. Today, it has ...