To do this, a business will use a range of promotional methods. The promotional strategy will depend on the size of the business, how much the business has to spend on promotion, and the market ...

Riese & Müller, has announced that it is strategically repositioning itself with the newly created position of Brand Manager ...

For every market leader, there are untold also-rans. Staying ahead of the competition in this climate takes new understanding and new tools – and a game-changing digital strategy to convert real risk ...

Looking for the right B2B marketing agency for your needs? Our latest report reveals the biggest and best in the UK.

Post-purchase promotions One strategy more retailers could adopt this year is to use a promotion post-purchase to incent mobile customers to share the purchase on a social media site or write a ...

The LSE Digital Marketing Strategy & Analytics Career Accelerator seeks to address the need for digital ... Ranked #5 worldwide for social sciences and management by the QS World University Rankings ...