Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

Where better to talk about the power of music than South by Southwest? In the chaos of Austin’s streets, where every bar hums ...

From action-packed trips to watch the World Cup to weekend golf getaways, high-end hotels and luxury brands are scoring big ...

Why the National Women's Soccer League inked sponsorship deals with Gen Z brands like Alex Cooper’s Unwell Hydration and E.l.f. Beauty.

Suzuki is Principal Partner for this year’s Soccer Aid for UNICEF event which will take place at Old Trafford, home of ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Newtown native and podcaster Alex Cooper recently secured a sponsorship deal for her beverage brand, Unwell Hydration, with ...

Youth travel sports are squeezing parents with stay-to-play rules, in which tournaments require hotel stays to participate, ...

Sports are an escape, but they cannot be completely divorced from society. The NWSL wants its spotlight in 2025, but that won ...

Former Houston Texans star J.J. Watt’s wife, Kealia Watt, was tagged in a promotional Instagram post by apparel brand "TravisMathew" on Wednesday.

Indy 500, the Billie Jean King Cup, the National Women’s Soccer League, the Wonder Women of Wrestling Tournament, and the Professional Women’s Hockey League.

IPP, which has its UK&I headquarters in Coventry, has agreed a sole supply deal with Tayto Snacks which will see it move all ...