Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

Where better to talk about the power of music than South by Southwest? In the chaos of Austin’s streets, where every bar hums ...

From action-packed trips to watch the World Cup to weekend golf getaways, high-end hotels and luxury brands are scoring big ...

Why the National Women's Soccer League inked sponsorship deals with Gen Z brands like Alex Cooper’s Unwell Hydration and E.l.f. Beauty.

The new streetwear brand helmed by Kenny Mac is playing into the sport's growing popularity in the country by reclaiming what ...

A new Los Angeles-based lifestyle brand has emerged, celebrating the cross-section of soccer and streetwear. Kenny Mac ...

Suzuki is Principal Partner for this year’s Soccer Aid for UNICEF event which will take place at Old Trafford, home of ...

Ben Chehebar recently founded his own soccer shoe brand, Eleven. But taking on industry giants will not be an easy task.

LOS ANGELES, March 7, 2025 /PRNewswire/ -- The Federación Mexicana de Futbol (FMF) and Soccer United Marketing (SUM) have announced a multiyear partnership with El Mexicano® Brand, a leading ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...