Why the National Women's Soccer League inked sponsorship deals with Gen Z brands like Alex Cooper’s Unwell Hydration and E.l.f. Beauty.

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

By Josh Sanders, Casey Kuhn Click here for updates on this story PHILADELPHIA, Pennsylvania (KYW) -- As anticipation builds for the ...

Where better to talk about the power of music than South by Southwest? In the chaos of Austin’s streets, where every bar hums ...

From action-packed trips to watch the World Cup to weekend golf getaways, high-end hotels and luxury brands are scoring big ...

Sports are an escape, but they cannot be completely divorced from society. The NWSL wants its spotlight in 2025, but that won ...

Indy 500, the Billie Jean King Cup, the National Women’s Soccer League, the Wonder Women of Wrestling Tournament, and the Professional Women’s Hockey League.

MANCHESTER UNITED are braced for a monumental summer transfer window – with Ruben Amorim expected to overhaul the squad with incomings players AND exits. But Geovany Quenda will not be ...

IPP, which has its UK&I headquarters in Coventry, has agreed a sole supply deal with Tayto Snacks which will see it move all ...

Youth travel sports are squeezing parents with stay-to-play rules, in which tournaments require hotel stays to participate, ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

Suzuki is Principal Partner for this year’s Soccer Aid for UNICEF event which will take place at Old Trafford, home of ...