PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Despite being crafted from a faux leather material, it is said to have a "luxury feeling" despite the humble price-tag.

DESIGNER outfits from Good Morning Britain are being flogged for less than a tenner by ITV. Bosses working on the breakfast show are having a wardrobe clear out – and pieces from its top ...

For Spring-Summer 2025, the foundational H&M Atelier wardrobe – an elevated offering of archetypal menswear shapes – ...

From weather-ready outerwear to contemporary footwear, this selection of pieces blends style with function for the season ahead. Whether you're ...

In the latest instalment of the Bridget Jones series, Bridget Jones: Mad About the Boy, actor Renée Zellweger reprises her ...

Adidas has been hot on the heels of the Samba revolution that brought the brand into everyone's closets over the last year.

In a muted peachy pink, this sheer and sultry Crew Neck Ruffle Sleeve Blouse is a must-have addition to your spring wardrobe if you're a boho believer and want to save some cash. With a clean and ...

From TAG Heuer to Panerai, some brands are refreshing their iconic pieces with eye-catching straps.

ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to ...

From cocoon coats, ruffled collars, and surprising shapes, there were plenty of looks that left us in awe at Paris Fashion ...

We’ve curated a list of five beautiful modern blouse designs inspired by Esha Gupta’s closet. Read on to explore these five ...