USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big ...

Watkins discussed why she partnered with NYX and her relationship with makeup ahead of the video campaign launch.

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the ...

USC Trojans guard JuJu Watkins is steadily growing in popularity due to the stellar second collegiate campaign in the 2024-25.

Oregon Ducks guard Jackson Shelstad starred in his first TV commercial for Mondelez, alongside fellow college basketball star, USC Trojans’ JuJu Watkins. Arizon ...

Just a few days before Selection Sunday, Mondelēz is launching its March Madness NIL campaign. The parent company behind brands such as RITZ, Chips Ahoy! and Oreos is bringing in some big names in ...

JuJu Watkins is getting ready for what she hopes is a deep NCAA tournament run for the USC Trojans, but she’s also crushing off the court in her NIL deals. For her latest one, she wore a stunning crop ...

USC standout JuJu Watkins signed an exclusive, multi-year deal with Fanatics and Fanatics Collectibles, the company’s trading ...

Three of college basketball's biggest stars, USC's JuJu Watkins, Oregon’s Jackson Shelstad, and Arizona's Caleb Love, have teamed up to headline an NIL March Madness promotion.

Taurean Prince came up clutch in the Milwaukee Bucks' 126-119 win over the Pacers on Saturday night at Fiserv Forum.

Detroit Pistons coach J.B. Bickerstaff rips NBA refs for Cade Cunningham ejection vs. Thunder at Little Caesars Arena in ...