A New Survey Finds 80 Percent of Parents Think Gun Violence Changes What It Means To Be a Kid in America
When Hockley sent her first-grader to school on December 14th, 2012, she had no idea that their morning goodbye would be ...
New PSA from org that helped stop Mooresville school shooting
A gun violence organization that recently played an important role in central Indiana released a new PSA this week. Sandy Hook Promise is an organization dedicated to ...
The new Sandy Hook Promise PSA will make every parent hug their child tighter
After she lost her youngest son, Dylan, at the Sandy Hook Elementary school shooting, Nicole Hockley received a teddy bear as a gift. On its belly in blue were embroidered the words: “Heaven’s Angel.
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A Teddy Bear's Dreams Are Dashed in Sandy Hook Promise's Gut-Punching Ad
"A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, ...
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Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today
It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...
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Ill-Fated Teddy Bear Stars In Poignant Sandy Hook Promise Campaign
The girl’s story is set to the tune, “Best of Friends,” as sung by Pearl Bailey in the classic Disney film “The Fox & The ...
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Sandy Hook Promise Prevents a Mass School Shooting in Indiana
The tip came in through Sandy Hook Promise's Say Something Anonymous Reporting System. FBI investigation confirmed the threat was credible. In response, Nicole Hockley, co-founder and co-CEO of ...