Serena Williams, The Campaign and Her Daughters

Serena Williams Says Daughters Olympia and Adira Were 'Naturals' as They Star Alongside Mom in Their First Campaign (Exclusive)
The tennis pro and her girls posed together and wore matching outfits for their very first family campaign Serena Williams is raising two mini fashionistas. The retired tennis pro, 43, teamed up with her daughters Olympia,
Serena Williams Just Released A Children's Clothing Collection, With Her Daughters As Stars Of The Campaign
We chatted with the tennis legend about joining forces with children's clothing powerhouse Janie and Jack on a limited edition collection for spring.
Serena Williams Designs Kids’ Collection for Janie and Jack
Tennis champion Serena Williams has designed a limited-edition collection for Janie and Jack, the childrenswear manufacturer, for spring 2025.
Serena Williams launches stylish kids’ clothing line
Serena Williams teams up with Janie and Jack for a childrenswear collection, featuring daughters Olympia and Adira.
Serena Williams and daughters star in new kids fashion collection campaign
Serena Williams is bringing her signature style to a new generation. The tennis star has launched her first children's clothing collection. Williams serves up stylish kids fa
Serena Williams's Next Act? Designing Children's Clothes for the Next Generation of GOATs
Naturally, much of the inspiration for the colorful drop came from the tennis legend's young family. The collection includes two coordinated mommy-and-me ensembles, along with a reimagined take on Serena’s iconic childhood tennis looks. Her daughters Olympia and Adira even posed alongside Williams in their first-ever campaign together.
Serena Williams debuts 1st-ever children's collection with Janie and Jack
The tennis legend, entrepreneur and mom has teamed up with beloved kids' brand Janie and Jack to launch her first-ever children's clothing line. The spring 2025 limited-edition collection, inspired by her daughters Olympia and Adira, is now available online and in Janie and Jack stores nationwide.
Serena Williams launches her first-ever kids clothing line where love and style meet
Serena Williams released a children’s apparel collection inspired by her love of fashion and most importantly, her love for her daughters.
Serena Williams’ Newest Fashion Collab Adds a Precious Dash of Preppy to Your Kids’ Closet
Serena Williams ‘s latest retirement project is bringing her back to her roots in an unexpected way — and bringing a whole lot of cuteness to kids’ closets. The 23-time Grand Slam champion just debuted a new collection with the beloved children’s clothing brand Janie and Jack, and we can’t help but fawn over the beautifully-crafted pieces.
Serena Williams’ First Kids Fashion Collection Was Inspired By One of Her Earliest On-Court Looks
The 23-time Grand Slam champion and mogul has teamed with fashionable children's label Janie and Jack on a 35-piece line of spring-ready clothing and accessories.
Serena Williams wears pretty pink dress, poses with her two daughters in new ad campaign
Tennis legend Serena Williams looks pretty in pink alongside her two daughters. The Williams crew got all dressed up to take part in an ad campaign. Olympia and Adira Williams joined their mom in all the fun.
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Serena Williams Embraces Pink Hues as She Stuns in Adorable Photoshoot With Olympia and Adira
I want to be the GOAT at something else. The post Serena Williams Embraces Pink Hues as She Stuns in Adorable Photoshoot With ...
Serena Williams and daughters match in adorable pink dresses from fashion collaboration with a tennis tie-in
Serena Williams’s two daughters, Olympia, 6, and Adira, 18 months, starred in their first campaign alongside their mom, ...