WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

We catch up with Jamie Cutburth, EVP of marketing and brand partnerships at NBCUniversal, who explains how partnering with ...

Where better to talk about the power of music than South by Southwest? In the chaos of Austin’s streets, where every bar hums ...

The famed artwork by John Gilroy will be featured in outdoor sites across the US, alongside a whole host of activations to ...

Most customer journeys begin with search, says Felina Tan of Kaizen. Which is why brands should put SEO at the center of ...

As brands want more services delivered in more ways it becomes clear that agency partnerships need to evolve. That’s the ...

The quick service restaurant’s chief marketer, Taylor Montgomery, sits down with The Drum at SXSW to show us how moving fast ...

The Drum was in attendance at this celebration of the city’s finest creative agencies, catching up with some of the night’s biggest winners, including creative director and graphic designer Markham ...

The shift isn’t just about getting bodies into physical spaces; it’s about making those spaces shareable – social media isn’t ...

The carrier claims its ad platform is the airline industry’s first fully integrated media network, turning loyalty data and ...

Newly inked deal with the PGA Tour marks biggest push yet into world of sport, but it’s just the latest move in a rapid ...

The creative behind some of the most memorable ads of recent years shares what she’s learned from a storied career that has so far encompassed depicting new mothers tucking into Burger King, candidly ...