How SNL’s 50th anniversary showed future of TV branding – and what it means for marketers
We catch up with Jamie Cutburth, EVP of marketing and brand partnerships at NBCUniversal, who explains how partnering with ...
Why brands need to stop ignoring sound – lessons from SoStereo at SXSW
Where better to talk about the power of music than South by Southwest? In the chaos of Austin’s streets, where every bar hums ...
As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.
Brands shouldn’t treat SEO as an afterthought
Most customer journeys begin with search, says Felina Tan of Kaizen. Which is why brands should put SEO at the center of ...
The insiders, onsiders and alongsiders: how agencies really work with brands
As brands want more services delivered in more ways it becomes clear that agency partnerships need to evolve. That’s the ...
United’s big bet: how Kinective Media is turning air travel into a commerce powerhouse
The carrier claims its ad platform is the airline industry’s first fully integrated media network, turning loyalty data and ...
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...
Get experience right & people won’t just remember you – they’ll bring others into your world
The shift isn’t just about getting bodies into physical spaces; it’s about making those spaces shareable – social media isn’t ...
Why it is actually OK to piss off some of the people, some of the time
Codebreak’s Joel Stone explains why many service-based brands and e-commerce businesses cannot afford to ignore retargeting ...
Guinness reworks ‘Lovely Day’ illustrations for St Patrick’s Day
The famed artwork by John Gilroy will be featured in outdoor sites across the US, alongside a whole host of activations to ...
Ad of the Day: Lewis Hamilton recreates Ferrari scene from Ferris Bueller’s Day Off
The F1 driver’s production company, Dawn Apollo Films, edited the sportsman into clips from the iconic 1980s film from ...
How Taco Bell is rewriting the QSR playbook – and what CMOs can learn from it
The quick service restaurant’s chief marketer, Taylor Montgomery, sits down with The Drum at SXSW to show us how moving fast ...